peer review needs a logo...

i spent the day in deecee with doug e. fresh at a wiley-blackwell executive publishing seminar. thoughts were provoked and connections were made, so it was a cool way to help gear up for the contexts transition.

in one of the sessions, self-identified propellorhead geoff bilder of CrossRef offered a fun(damental) insight about scientific publishing: "peer review needs a logo." hmmm. i think he's right. mr. bilder offered a clean "PR" in a red circle, but i've created my own version above. you're welcome to slap it onto any reprints that have somehow survived the PR wringer...