closed circuit to seth's marketing research students

as i've mentioned before, contexts is sporting a new cover design, thanks in large part to the fine students in seth werner's marketing research class. contexts served as a client for marketing undergrads, who split into groups tackling areas such as blogs, podcasts, distribution, photography, and art. the most dramatic presentation involved our cover art, as a group set up a display to show us how our existing contexts covers actually appeared from their perch in row 5 at barnes & noble and row 3 at borders. brilliant! all you could see was white space, with a stray "s" for distraction. i laughed a li'l how could we have missed something so basic laugh and, later, beamed when i saw our design team's full-page mock-ups.

so, seth, here's how contexts now looks in the back row of a borders in washington dc. i'm not sure how many issues will actually be sold at the current cover price, but your students should have some sense of efficacy that we took their ideas very seriously. now, how do we get sociology out of the back row of the politics & world affairs section?