Well, our TSP offices are buzzing about the announcement of Sociological Science, an exciting new open-access research publication. There's a very accomplished editorial team in place, with a clear commitment to "speed, access, debate - and a light touch" -- fine attributes for journal editors, as well as guitar players. To keep everything free and open-access, the project will be supported by submission and publication fees charged to authors, rather than subscription fees or association dues.
Sociological Science is distinctive in positioning itself as a rigorous peer-reviewed outlet for primary research. Our friends Jenn Lena, Brayden King, Mike3550, and many others have already offered thoughtful posts and comments. I too have loads of advice for the editors, but I suspect they're getting enough advice already (and the really useful stuff is best conveyed off-line). Instead, I'll just offer a few words for the new journal's prospective authors and readers.
Try to remember that editing any sort of publication is a labor of love, since the ratio of effort to reward (however defined) is usually pretty high. I can see that the team has already invested a lot of thought and hard work in the venture already. This is especially the case with a DIY effort, so let's cut the new editors a little slack as they get off the ground. It is always easy to find fault with something in a publication (you call that kerning? how could the first issue completely *ignore* the Freedonian situation?), but initiatives like this are almost always undertaken with a civic-minded/public-goods orientation. I guess I do have one suggestion to pass along to the editors: celebrate each milestone, well and often!